{"product_id":"the-mission-action-plan-ebook","title":"The Mission Action Plan - Ebook","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMost strategic plans fail before they start — because the organization never agreed on what game it's playing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor nearly five decades, Dr. Ichak Adizes has worked with organizations across 48 countries — from family businesses to Fortune 500 companies — and found the same pattern again and again: brilliant strategies built on a mission no one actually agreed on. \u003cem\u003eThe Mission Action Plan\u003c\/em\u003e is the practical system he developed to fix that, before a single strategy meeting begins.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eStrategy asks \u003cem\u003ehow to win\u003c\/em\u003e. This book asks the three questions that have to come first: What business are we really in? Who do we serve, and what do they need from us? What are we good at, and what should we build next? Through real cases — Kodak, Nokia, IBM, Sears, AT\u0026amp;T — and the Market Product Scope framework at its core, Adizes and Rufat Jahangir walk you through defining your organization's direction with the same discipline used with thousands of companies worldwide.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt's not another statement for the wall. It's a living process for getting an entire leadership team to agree — genuinely, not just on paper — on why you exist, who you serve, and where you're going next.\u003c\/p\u003e\n\u003cdiv class=\"product-table\"\u003e\n\u003ctable style=\"width: 100.087%; height: 127.563px;\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"book-title\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003eOriginal Title\u003c\/td\u003e\n\u003ctd style=\"width: 63.0078%; height: 19.5938px;\"\u003e\u003cem\u003eThe Mission Action Plan\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-language\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003eLanguage\u003c\/td\u003e\n\u003ctd id=\"product-language\" style=\"width: 63.0078%; height: 19.5938px;\"\u003e\u003cem\u003eEnglish\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-cover\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003ePaperback\u003c\/td\u003e\n\u003ctd id=\"book-number-pages\" style=\"width: 63.0078%; height: 19.5938px;\"\u003e\u003cem\u003e190 pages\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-isbn\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003eISBN-13\u003c\/td\u003e\n\u003ctd id=\"isbn13\" style=\"width: 63.0078%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ca href=\"https:\/\/www.myidentifiers.com\/title_registration?isbn=978-1-952587-61-0\u0026amp;icon_type=Assigned\" class=\"ng-binding\"\u003e978-1-952587-61-0\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-isbn\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eVendor\u003c\/td\u003e\n\u003ctd id=\"isbn10\" style=\"width: 63.0078%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eAdizes Institute Publications\u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-author\" style=\"height: 19.5938px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDate Published\u003c\/td\u003e\n\u003ctd style=\"width: 63.0078%; height: 19.5938px;\"\u003eSeptember 1st, 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"book-date-published\" style=\"height: 10px;\"\u003e\n\u003ctd class=\"first\" style=\"width: 34.1326%; height: 10px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 63.0078%; height: 10px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Adizes Institute Publications","offers":[{"title":"Default Title","offer_id":48966292930782,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/9038\/0087\/files\/Ebook-MissionActionPlan.jpg?v=1788199791","url":"https:\/\/publications.adizes.com\/products\/the-mission-action-plan-ebook","provider":"Adizes Institute Publications","version":"1.0","type":"link"}